1. The Customer Journey of Disneyland

Have you ever been to Disneyland? Did you say to yourself, "Wow, this feels like another planet!"  Well here's why...Disneyland is not just a masterpiece in Entertainment, it is a masterpiece in Customer Journey Mapping. When Walt Disney designed the park, he painstakingly analysed every moment of the visitors experience. When they walk in the door, where will their eyes go? What will they see first? What will it make them feel? What will they do next?  He architected the visitors experience like a frame-by-frame animation. A bit crazy, huh? But this is the magic that you feel. This is why Disneyland has that effect on people. It takes on a life of its own. When you're inside Disneyland, there is only Disneyland. And the real magic happens when you look at your wallet at the end of the day and all of your cash is gone.  Imagine if you applied this approach to your customer journey?

2. Applying it to your Customer Journey

Sure, you don't (as far as I know) own a theme park, or all of the Star Wars assets... But realize it or not, every time your customer interacts with your business they are having the experience which YOU designed for them. So, if you're a physical brick-and-mortar business, what's the first thing your customers see when they walk in the store? What happens next? If you're an online business, what do they see when they land on your website? What happens next?Pro tip - Here is the super crucial part: WHAT HAPPENS AFTER THEY LEAVE? So many businesses make the mistake of stopping the experience at the door or the gate, or the exit button. In Disneyland terms, this is like they just got off the first ride. You think Walt would let them just go home!? Here are some things you could (should) be doing:

• Referral Requests
• Personalised offers
• Push notifications
• Reward/Loyalty programs
• Chat bots

By the way, this does NOT mean spamming them, it means :

• Deliver value, deliver value, deliver more value

SMS, Email, Whatsapp, Instagram, Facebook, you need to cover the whole spectrum of applications. Exhausting right? Not when you have a comprehensive automation tool. The fact of the matter is, it is not just possible to architect your customers experience, it is vital! And if you're not delivering a positive experience, some other business out there is.  This is why we started, Zilla. To create as close to Disneyland experiences as possible for our clients. And no we are not endorsed by Disney... yet.

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